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Devon Block, Brand Manager, Small Business Revolution - Deluxe


Devon oversees brand efforts for the Small Business Revolution (SBR).  SBR is an acclaimed series, airing on Prime Video and Hulu, that’s revitalizing main streets across the country, one small business at a time.  Each season the Small Business Revolution chooses one small town in America and 6 of its small businesses to revitalize its main street with a $500,000 marketing makeover and captures the transformation in an original series.  Devon owns and develops the brand for this campaign, helping to evolve the perception of Deluxe from a legacy check provider to an innovative, technology-driven supporter of small businesses and enterprise organizations.     


As brand manager, Devon is responsible for maintaining and evolving the SBR brand through design work ranging from show artwork to display advertisements to billboards.  She also serves as art and styling director for all SBR photo shoots, from show artwork to cast photography.  In further support of the series, she develops brands for each of the small businesses featured in the show.  Devon is passionate about helping these businesses realize they can’t afford not to have a consistent, polished brand, no matter their size in the market.


Prior to managing the Small Business Revolution brand, she worked to help infuse the Deluxe brand across the organization, throughout multiple channels. 


Devon has volunteered her time as Marketing Director with a non-profit called Simon Says Give, working to evolve and expand their brand through their multiple chapters. She currently sits on the board of directors for Ad2, Minnesota and was recently recognized by AdFed Minnesota as “32 under 32” people. 


Devon summarizes herself as an avid curiosity chaser, small business advocate and self-proclaimed design nerd.  

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